Lapaas Audit

5 sections · about 4 minutes

Brand Audit

Eighteen questions about the promise you make. Find out whether a customer could repeat it, and whether a competitor could copy it by Monday.

Enter your figures in this currency. Nothing is converted — the report is written in whatever you pick.

Step 1 of 5

Start

Your business

Two questions, so the prompts at the end know who they are talking about. No rupee figure is attached to anything here — a brand is judged on whether it is consistent and specific, and the money lives in the marketing audit.

What type of business is it?

Monthly revenue

An estimate is fine. It sizes the advice in the prompts; nothing here is priced.

Do not guess. If you do not have a number in front of you, press “Don’t know” and move on — the result will say plainly that the part was not judged.